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Adobe Marketo Engage Architect Master Sample Questions (Q105-Q110):

NEW QUESTION # 105
A marketing operations manager has inherited an 8-year-old Marketo instance. During an audit, they discover that each region has their own naming standards, and often marketers will create unique program names like "Mario Dec13 Sales Event - OLD DO NOT USE". Reporting is inaccurate and often requires extensive filtering to get simple results.
In order to create consistent program organization rules, what is the recommended best practice for program naming schemes?

A. Use a unique identifier for each program without following a standardized structure
B. [YY]-[MM]-[Optional DD] [Description]
Example:
24-02-14 Product release Webinar
C. [Program type] [YYYY]-[MM]-[Optional DD] [Description]
Example:
WBN 2024-02-14 Product release
D. [Description] [Program type] [YYYY]-[MM]-[DD]
Example:
Product release WBN 2024-02-14

Answer: C

NEW QUESTION # 106
A client observes low engagement rates due to spam complaints.
What action is recommended?

A. Increase sending frequency
B. Adjust recipient preferences
C. Use double opt-in for subscriptions
D. Warm up IP addresses

Answer: C

NEW QUESTION # 107
Marketers in charge of managing events ask the Marketing Ops team to set up an Events program for their upcoming Live Events. Each event has a max capacity of 50 per session. After a person signs up to 'request a seat' on the Marketo Engage Landing page, they must be able to check whether there is enough capacity.
The Marketo Ops team implements this by using a specialized 'Event Score' field as a Webhook to calculate and provide a number to each Person record based on where they sit in 'the queue'. Once they receive this number, their Program Status is updated to 'Registered' if they are under the capacity threshold, and they are emailed follow-up details. If they do not reach this capacity, they are added to a static list. The events team can follow up with them individually. This occurs in one Smart Campaign.
Which Smart Campaign flowsteps should be used?

A. Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 51, then Program Status = Registered > Wait 5 minutes > Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > Send Alert > End
B. Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 50, then Program Status = Registered > Wait 5 minutes > Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > Send Alert > End
C. Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 51, then Program Status = Registered > If 'Program Status' = Registered, Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > End
D. Call Webhook > Wait 5 minutes > If 'Event Score' = is Less than 50, then Program Status = Registered > If 'Program Status' = Registered, Send 02. Follow Up Email > If Event Score is greater than 50, then Add to List > End

Answer: C

NEW QUESTION # 108
Refer to the case study. Unicorn Fintech needs to revamp its scoring model.
Who should be involved in making decisions on what behaviors should be scored?

A. CIO, Marketing Operations Manager, Sales Team Representative, and a Web Developer
B. CMO, Sales Team Representative, Web Developer, and a Marketing Operations Manager
C. CIO, Sales Team Representative, Marketing Operations Manager, and a CRM Administrator
D. CMO, Marketing Operations Manager, CRM Administrator, and a Sales Team Representative

Answer: D

NEW QUESTION # 109
A customer has an existing Marketo instance with the workspaces and lead partitions configuration in the image below.

Each country has their own workspace and partition, and the Default workspace is used by the Marketo administrators for admin and operational programs. They have a lead routing program set up in the Default workspace that routes new leads and reroutes existing leads to the correct lead partition based on the country field. The Australian marketing team is responsible for creating marketing programs within their workspace, and the team recently ran a live event. They had a number of leads register for their event via a form and event program in the Australia workspace, but they were not on the registration list when the event ran, resulting in frustrations at the door when checking in attendees.
Which troubleshooting step can be taken to avoid this issue in the future?

A. As this is a program that captures new names, recommend that the event program be created in the Default workspace
B. Move the form in the Default workspace so it can be shared by different countries
C. Recommend that the global form in the design studio be created
D. Verify that the form is capturing the correct fields

Answer: D

NEW QUESTION # 110
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